Netflix has said that they will automatically cancel the Inactive subscriptions, This will help the customers to save them money, and Starting this week, it will ask members who haven’t streamed Netflix for a year if they want to keep paying for the streaming service. If these members do not respond, then Netflix will automatically cancel their accounts.
Netflix has a huge membership base across the world, Which includes 183 million paid members. In an official announcement on Thursday, Netflix’s director of product innovation, Eddy Wu, noted that “these inactive accounts represent less than half of one percent of our overall member base, only a few hundred thousand.”
“We’re asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership,” Wu added. “And we’ll do the same for anyone who has stopped watching for more than two years.”
Netflix said that Inactive Netflix subscribers will get reminders via emails or in-app notifications. When the account gets canceled than Netflix will hold onto their account details, profiles, favorites, and viewing preferences for another 10 months, so that if user changes their mind and again wants the subscription of Netflix than their details can be easily recovered.